Google Plus Invites- A Brilliant Marketing Strategy

Image by Rachel Ford James via FlickrOnly a few (1900) of the world's leaders and Who's Who were invited to the Royal Wedding.  However, how many of us were watching it on the web and on television? According to the New York Times, 3 Billion!


As a child what happened when you and only a select few received an invitation to a birthday party?  It made you feel special, didn't it?  Those who weren't invited felt slighted and secretly hoped that maybe their invitation was on the way, maybe it got lost in the mail, or just maybe it will be in their mailbox later that day! In this case with Google+, well maybe my invitation is in my spam folder! Let me go check!


Google has a party going on and only a select few are invited!  Google+ actually reached it's user limit in the first two days and had to shut down the invites for now!


This isn't the first party Google has had. When they went public back in 2004, prospective investors had to meet  "eligibility and suitability"  requirements to even place a bid to purchase stocks. You had to apply and receive a "bidder ID" and have an account with one of the securities firms handling the sale. The minimum amount of shares depended on the securities firm you belonged to.  They opened at $85 a share back in 2004 and today GOOG is at $535.89!


They used the same strategy when Gmail was launched.  At that time you had to have been invited by someone with a Gmail account.  Later that changed and it was available to anyone who wanted an account. 


This strategy of course makes it desirable to those who have not been invited yet.  Just as we waited for that birthday party invitation back when we were 6, we are all waiting to be included in this next new social network. 


For those that have not been invited yet, here are some of the differences between Google+ and Facebook.  


See you at the party!

Courtesy of Technobombs dot com